Dr Vimala Vishwanath is the Assistant Professor (SS) of Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore [a Deemed University u/s – 3 of UGC Act of 1956]. She completed her Post-graduate degree in Master of Commerce (M.Com) in 2005, Post-graduate Diploma in Marketing Management (PGDMM) in 2006 from Kuvempu University, Tholunese Campus, Davangere. I won the second rank in M.Com and first rank in PGDMM. And later obtained Master of Philosophy (M.Phil) in Commerce with distinction in 2008 and Doctor of Philosophy in Commerce (PhD) with coursework in 2015 from Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shivamogga District, Karnataka State. In addition to this, she also obtained Honours Diploma in Web Application from NIIT centre, Bhadravathi.

She had a productive academic knowledge and teaching experience of 13 years and guided more than 20 masters level dissertations for last ten years. She was a member of Committee of National Vocational Education Qualification Framework (NVEQF) Scheme at University level in 2013. She also served as a member in Board of Studies (BOS) in Commerce (Both UG and PG) for a period of two years for 2013 – 2014. She is a Placement Officer at department level at our University and conducted many off-campus placement programmes, training and seminars.

She contributes actively in public life in various capacities. She severed as National Service Scheme (NSS) Programme Officer since 2012. During this period, she has been instrumental in positioning the University as a driver of socio-economic prosperity and social responsibility in the adopted village called Vadamadurai, Kurudampalayam Panchayath, Coimbatore, with the NSS volunteers she created Rs. 81,250 worth of assets by construction flooring to the Primary Government school, contributed many books, sports materials, chairs, tables to that adopted school as well as to the village and also provided many basic needs to orphanages (near Karunai Illam, near Goundam Palayam).

She has published 25 research articles in reputed national, and international referred and non-referred journals, her primary area of research is Banking, Finance and Marketing, 10 seminar proceedings, presented 52 research papers in both national and international seminars/conferences, attended 25 workshops, one Book edited, participated and filed research papers in 10 International Conference, 04 State level seminars, 21 chapters in books and 50 National level seminars attended, since 2005. She authored and published a book titled on Impact of Plastic Money on Bank Customers in 2017. She also organised two National workshops and one National level conference. In the year 2011, to her credit, she won Best Paper Award from Kousali Institute of Management Studies (KIMS), Karnataka University, Dharwad, in 2013, to her credit, she won the Citation of Award in the Name of Prof. Manubhai M. Shah Memorial Research Award and the Gold Medals and in 2016, she awarded as Best NSS Programme Officer and Best NSS unit at University level for her excellent service in the adopter village in Coimbatore District. She also received Best Faculty Award from Indian Academic Researchers Association (IARA) Award in 2017. Received Young Faculty in Management Award from Venus International Faculty Award (VIFA) 2017 at 3rd Contemporary Academic Meet 2017, Chennai, Tamil Nadu.