WBR 2019

Jagadeesha Marogowda

Dr Jagadeesha Marogowda is the professor of Marketing International Finance and Business in Koneru Lakshmaiah University, Guntur, Andhra Pradesh, India. He completed ECP in Strategic Management and Digital Marketing from Indian Institute of Management (IIM), Kashipur before pursuing his Master of Business Administration (MBA) with the specialisation of Marketing and Finance. He is a double Doctorate with core specialisation in Finance and International Business. He has published more than 14 articles in various conferences and journals. He has also delivered four guest lectures and 4 Keynote speeches on numerous occasions.



His current research focuses on the interaction between a firm’s CSA & FSA strategies especially in telecom and retail business environment. He is particularly interested in SME’s development and internal assets management; retaining competitive advantage in the international marketplace and investigating how small firms use their dynamic capabilities for triggering the investment opportunities recognition and exploitation during the economic downturn.

He has authored 7 books in total which includes “International Business”, “Global Buyers Meet”, “Theory of Impediment”, “Demonetization and Common-man”, “Political and Economic Model”, “Theory of Impediment (Revised Edition)” and many more by Lambert Publications Germany. He has delivered keynote speech in United Nations Conference on Trade and Development (UNCTAD) – World Investment Forum of United Nations in Reforming the International Investment Agreements Regime. He has received two grants as of now.

In the year 2017, he has been awarded title Best Professor in International Business for 2017-18 by ICMB-AMP, Hyderabad, India. International Economic University SAARC Countries have also granted him D-LITT (Doctor of Letters). He has been an external examiner for Doctor of Philosophy (PhD) Thesis Evaluation at Kalasalingam University, Tamilnadu, India and Bharathiar University, Tamilnadu, India. He is also the External Guide for Doctor of Philosophy (PhD) Program at Institute of Management and Technology (IMA) Ghaziabad, New Delhi, India and presently guiding more than five researchers. He is a member of Academy of International Business and reviewer of Various Journals and Conferences like “Emerald Insight Case studies”, “Academy of International Business” and “Academy of Management”. He is extensive domestic and international experience in RPG Group, Siddha Marketing Services, Mumbai, India, Nirma Consumer Care Limited, Ahmadabad, India, Future Commodities and Metal SARL, Chemi and Cotex Industries Limited, Tanzania, East Africa, Tumaini University, Iringa, Tanzania, Jawaharlal Nehru Technological University, Hyderabad, India, Dilla University, Ethiopia, Kenyatta University, Kenya and Koneru Lakshmaiah University, Guntur, Andhra Pradesh has transformed him to be successful in both academic and industrial sectors.
He is happily married to KALS Sujatha since 1991 and has two sons and one daughter. His hobbies are widely watching television which includes news, sports and movies.

Researcher Information

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About Affiliation

Koneru Lakshmaih Education foundation is pioneer in education field for generations and number one university in Andhra Pradesh and Telangana state in India

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This profile appears in the World Book of Researchers 2019. 
Information correct as on 02 February 2019 1255 HRS GMT.



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